The importance of lead nurturing in relationship based salesVaishali Patel
The buyer’s journey is much in focus as a concept of marketing in today’s times. Rightly so, since there is so much that the customer already knows before you approach him or he approaches you as there is a barrage of data available online. Customers read reviews and recommendations and this plays an important role in their decision making process too.
The journey of the buyer thus becomes extremely important for the marketer. The buyer’s journey typically consists of three […]